A “Made in Japan” product is in itself a promise of quality. And this fame is not at all exaggerated, if you think about the clarity, order and precision of Japanese design, known for clean and minimalist lines . The graphic representation of minimalism evolves with the cultural transformations of a country and the historical background provides a unique context here: the culture of Japan has always been at the forefront in establishing a “national” identity in the field of design and graphics, managing to spontaneously and fruitfully merge its tradition - art and philosophy... - with the most authentically contemporary spirit. Thus, for example, the art of organizing and simplifying information in a limited space, already evident in the pictorial works of the ancient Rinpa and Kanō schools, is recovered and relived in the works of contemporary designers: 40 of them are presented in this book, which shows how variety can be largely guaranteed even in the context of the strong influence exerted by a common culture.

REASONS OF INTEREST

• Japanese graphic design: minimalism rooted in history!
• A book that ranges through the most varied areas of graphic design in contemporary Japan, with an eye constantly turned to the influences of tradition
• An anthology of masterpieces expressing an art admired and emulated throughout the world